Boss Blinks was founded by Cierra Reed in December 2019 with a mission to provide high-quality, stylish, and long-lasting luxury lashes. What started as a personal solution to the high cost and hassle of maintaining a glam look quickly turned into a thriving business built on passion, perseverance, and innovation.
After the passing of her mother, Cierra began going out more and noticed how much she enjoyed getting her makeup done—but also realized how expensive it could be. Determined to become self-sufficient, she taught herself makeup through YouTube, took classes, and eventually became a pro. However, applying lashes remained a challenge, which inspired her to create a lash brand that solved the very problems she experienced: affordability, quality, and convenience.
Boss Blinks features a unique, reusable compact mirror case—designed by Cierra herself—that keeps lashes protected and allows on-the-go application. After months of vendor research and product testing, she launched her first collection, which sold out within three months.
Despite being a full-time mom, crane operator, and businesswoman, Cierra manages to keep Boss Blinks stocked with 300–400 lashes in various styles, from natural to dramatic. Her brand continues to grow across online platforms and social media, with options for delivery, shipping, and local pickup.
Boss Blinks stands out not only for its premium lashes and signature packaging but also for the love and thought put into every product. Cierra’s journey from self-taught beauty enthusiast to successful entrepreneur is a testament to resilience, creativity, and the belief that every woman deserves to feel like a boss.
